Ethos
Picking an outfit in the morning is like trying to solve a complicated puzzle for us girls. We're factoring in everything from our mood to the weather and what we've got planned for the evening. And let's not forget the hassle of finding the right lingerie for each outfit! When we're in a rush, we usually end up grabbing the comfiest option, even if it's not the sexiest one. But what if there was lingerie that could handle all these morning dramas? What if we could feel comfy and stylish all day long without any extra effort? That's where Vivi Leigh London comes in - making sure you stay effortlessly chic and cozy, no matter what the day throws at you! Lingerie, the very first thing we put on, shapes our mood and the narrative of the day ahead. With Vivi Leigh, you can expect to exude confidence on those days when you're taking charge, with zero cares given.
The Brand
Inspired by the effortless cool of urban London, Vivi Leigh London is redefining lingerie with a focus on minimalism and contemporary design. Our brand is committed to providing women with elegant yet comfortable lingerie that effortlessly transitions from everyday wear to moments of allure and confidence.
We effortlessly blend urban edge with delicate charm, mirroring London's dynamic spirit.
Our lingerie collection is designed for mix-and-match versatility, allowing you to curate a style that's uniquely yours.
Design
Maintaining versatility and functionality in our products is of paramount importance. Our underwear serves as your everyday companion, while the accessories add a fashionable touch to amplify your look when you're feeling extra. Every product is crafted with care in small batches right here in England, using delicate transparent mesh and silk. We've assembled them with 24K gold-plated hardware, all sourced from local suppliers. The delicate elastic detail serves both as a design feature and enhances adjustability for a perfect fit.
At Vivi Leigh London, we believe elegance lies in simplicity. Our collection showcases soft fabrics, smooth lines, and subtle details, resulting in an understated and effortlessly chic look that transcends the ordinary.
Sustainability
Vivi Leigh London proudly announces that all our lingerie is meticulously crafted in Britain.
We are committed to sustainability and ethical practices. We use planet-friendly materials, such as natural fibres that are biodegradable or reused (sourced where possible from dead-stock suppliers to keep them from landfills). Our manufacturers are based in the UK and Europe, selected due to their values matching ours. With intentional design that celebrates slow fashion, our focus is on limiting pollution through smart design choices.
We purposefully utilise a smaller range of materials which help to minimise waste in the manufacturing process, while also giving you the freedom to mix and match pieces to suit your individual style. Whether you prefer bold designs or understated elegance, our collections offer something for every taste and preference.
The Founder
Founded by Arena Page, a Couture-trained technical designer/pattern cutter with over 15 years’ experience in luxury fashion, Vivi Leigh London was born from a refusal to choose between comfort, sensuality and self-possession.