Celebrating the Launch of Vivi Leigh London's Online Store (UK Independent Luxury Lingerie Brand)

Hello to all the readers!

I'm thrilled to introduce myself as Arena Page, the founder and Creative Director of Vivi Leigh London. I am very excited to announce that our online store is now live. The very first product drop is finally here.

My Journey:

Allow me to take you back to where it all began. With over 11 years in the luxury and couture fashion world as a creative pattern cutter, I had the privilege of working with some of the industry's finest. However, like many, the upheaval caused by the pandemic reshaped my path. A senior role at a major fashion house turned into a closed door, and my 15-year marriage also came to an end. Amidst the uncertainty, a new mission emerged.

I decided to start my own brand to grant me the freedom to contribute to the world in better ways. My vision is to positively transform the fashion industry and inspire others to do the same. I aim to build a company that is firmly rooted in sustainability and ethics, working to champion the well-being of our planet and its people.

The Birth of Vivi Leigh London:

Vivi Leigh came into existence out of my personal need for lingerie that seamlessly transitioned from working at home to going on a date. With my passion for all things sensual and lingerie, I realised that there was space for a brand that catered to those moments in life when you desire something beyond the usual sexy, underwired, or extravagant statement pieces. I wanted to create something effortless and easy, as I found myself living in my yoga bras while yearning to merge comfort with sexiness. Lingerie, the very first thing we put on, shapes our mood and the narrative of the day ahead. With Vivi Leigh, you can expect to exude confidence on those days when you're taking charge, with zero cares given.

Our Collection:

Maintaining versatility and functionality in our products is of paramount importance. Our underwear serves as your everyday companion, while the accessories add a fashionable touch to amplify your look when you're feeling extra. Every product is crafted with care in small batches right here in England, using delicate transparent mesh and silk. We've assembled them with 24K gold plated hardware, all sourced from local suppliers. The delicate elastic detail serves both as a design feature and enhances adjustability for a perfect fit. 

Behind the Scenes:

As a one-woman show, curating this collection and bringing it to life has been an exhilarating journey. From meticulously selecting the materials, creating the samples, to designing the website, every step has been a labour of love.

I want to extend my heartfelt gratitude to each and every one of you who has supported Vivi Leigh London. Your enthusiasm and encouragement have been a driving force, and I can't wait to share this new chapter with you.

Looking Forward:

As we embark on this exciting new chapter, I invite you to stay connected. Follow us on this journey, as we have so much more in store for you. Thank you for joining me in celebrating the launch of Vivi Leigh London's online store. I'm beyond excited to see how our designs become part of your unique story.

With love and anticipation,

Arena Page

Founder & Creative Director, Vivi Leigh London